THE REVENUE ENGINE
Drive Epic Revenue Growth in Record Time
You can’t shrink your way to greatness, or cut your way to prosperity
You’ve seen it many times before…
The CEO of Company X worries about the economy, slumping sales, and making the next quarter’s profit returns for Wall Street.
They restrict ambitious actions to grow the business, reduce headcount, sell off assets, and cut costs only to end up in a death spiral.
We offer a better or different way to deliver great returns based on building a revenue engine, without additional investment or risk.
Your company needs to create sustainable sales growth, profit growth, and shareholder value.
Is your company…
• Stuck in the slow-growth morass?
• Struggling with sustainable revenue?
• Resorting to cost-cutting to reach profit?
Book a call to find out how you can supercharge your revenue engine.
Peter Drucker, the founder of Modern Management, said that the purpose of a business is to create a customer by doing things that help them be better off.
When companies start out, the CEO, executive team, and everyone is involved in creating customers.
Yet, we’ve observed that as most companies grow, they become hierarchies or bureaucracies where people work in isolation with little connection to creating customers.
We help you build a Revenue Engine by getting everyone in your company to work together like a Formula One pit crew to identify opportunities, create customers, and generate revenue.
Our work is about taking this simple idea and getting it through a big complex organization.
We teach every employee that their job is to identify opportunities, grow the business, and create customers. -Les Boughner, Chairman, Advantage Insurance
01
One-to-One Coaching: Building a Revenue Engine Doesn’t Just Happen, It Takes Leadership
CEOs start with our Revenue Engine Assessment. We ask you some powerful questions on the 7 Drivers of Geometric Growth and prompt you to rate your company.
It’s a quick, easy, and insightful way to start shaping your revenue strategy. Afterward, we will invite you to a 60-minute coaching conversation for actionable insights. (No sales pressure)
We will then talk about whether or not you want to do more of this coaching as an individual or with your team.
02
Team-Based Coaching: Build a Team That’s a Revenue Juggernaut
We meet with you and your team to conduct a SWOT analysis of your current Revenue Engine.
The team will then set ambitious goals, such as doubling revenue, and develop strategies to achieve them.
In monthly meetings, we will address and resolve team dysfunctions while fostering coaching and accountability on the intended results.
The emphasis is on creating team-wide involvement in marketing and sales to drive a 10% to 20% sales increase within the first thirty days.
03
The Collab-Lab Offsite: Group Genius Process – Collaboration is the New Competition (3 days)
The kind of leadership that comes up with a vision and inspires separate departments to execute doesn’t work when it comes to building a revenue engine.
It takes mastering the art of creative collaboration where you bring talented people together from across your company, using creative collaboration to develop components of the Revenue Engine.
The CollabLab can be used to build a shared strategy, reinvent your brand, drive operational excellence, or come up with the next great thing.
This 3-day process has proven successful with companies like Adidas, Fidelity Investments, Estee Lauder, and the NHL.
The CollabLab – Together a Breakthrough
The CollabLab is a 72-hour immersion experience led by Robert Hargrove, the founder of Masterful Coaching and author of the best-selling book, Mastering the Art of Creative Collaboration.
It starts by getting people out of their functional stovepipes and into a CollabLab where everyone works together to build a revenue engine.
Imagine your CEO, CFO, marketers, designers, operators, sales, and customer service all in the same room, psyched up about collaborating to drive sales revenue and profit.
People combine their slices of genius into group genius, finding ways to reinvigorate the brand, grow the business, and boost sales.
The CollabLab inspired a brand marketing campaign to make Fidelity customers feel like smarter investors. It directly resulted in a surge in the assets we had under management.
– Melanie Warren, VP of Fidelity Investments
Robert Hargrove and Masterful Coaching helped initiate a cross-selling program at State Street Global Advisors. We discovered hidden opportunities and underutilized assets.
– Marsh Carter, Former Chairman, State Street Bank
The CollabLab – How It Works
The Collab Lab follows a three-phase, stress-tested success process that delivers results.
DAY 01
Scan to Generate Options
♦ Scan to gain a broader, deeper view of disruptive trends, the competitive landscape, and customer problems.
♦ Gather diverse views and perspectives on increasing revenue.
♦ Leverage structured group hybrid thinking (creative and critical) exercises to generate multiple revenue-generating solutions.
DAY 02
Focus on the Best Options
♦ Narrow down the list of revenue options to the most powerful and implementable ones.
♦ Prioritize options that can be implemented without additional cost or investment.
♦ Connect the dots between the best options, rearrange, or replace for maximum results.
DAY 03
Get Going and Get Results
♦ Engage in serious play through rapid prototyping.
♦ Craft a unique selling proposition (USP) and translate it into ad campaigns.
♦ Create Leonardo da Vinci-like sketches and new product designs.
♦ Develop a sales script; create a 100-day action plan.
People walk out the door with a shared goal of geometric revenue growth, feeling like an important player in a cross-functional team, ready to jump into action.
We will look at the 7 Multipliers for Generating Geometric Revenue Growth and Profit Windfalls
1) Find Your Why
What is your purpose as a business? How do you want to help customers be better off?
2) Nail Your Niche
Who is your ideal customer and what are their goals, problems, and pain points?
3) Build Your Brand
A brand is not a logo; it’s a gut feeling people have about you, your company, its products and services.
4) Disruptive Innovation
Differentiate yourself from all of the other me-too competitors.
5) Operational Excellence
Connect your growth strategy to a supply chain that can deliver on it.
6) Everyone Involved in Sales & Marketing
Marketing and sales are not just departments but a way of life.
7) Great Customer Experience
Make sure customers have a great experience at every touchpoint.
Masterful Facilitation: Robert Hargrove is masterful in conducting the Collab-Lab process. Like the conductor of a great orchestra, he doesn’t give you a lecture, but uses the process to bring out the best in the group.
1) Find Your Why
What is your purpose as a business? How do you want to help customers be better off?
2) Nail Your Niche
Who is your ideal customer and what are their goals, problems, and pain points?
3) Build Your Brand
A brand is not a logo; it’s a gut feeling people have about you, your company, its products and services.
4) Disruptive Innovation
Differentiate yourself from all of the other me-too competitors.
5) Operational Excellence
Connect your growth strategy to a supply chain that can deliver on it.
6) Everyone Involved in Sales & Marketing
Marketing and sales are not just departments but a way of life.
7) Great Customer Experience
Make sure customers have a great experience at every touchpoint.
Masterful Facilitation: Robert Hargrove is masterful in conducting the Collab-Lab process. Like the conductor of a great orchestra, he doesn’t give you a lecture, but uses the process to bring out the best in the group.
CEOs, Entrepreneurs, Owner Operators: Are you Ready to Rev Up Your Revenue Engine?
Take the Revenue Engine Assessment that will help you discover hidden opportunities for geometric revenue and profit windfalls.
Each year, we have a handful of open slots for new clients who place value on what we do. One way to start is to take the Revenue Engine Assessment. When you do, you can register your interest in having a 60-min strategy session with Tom Kaiser on your results at no charge.
1. Take the Assessment. Follow the link below to the Revenue Engine Assessment to see how you measure up.
2. Register Interest. When you take the assessment, you can register your interest in having a strategy session with Tom Kaiser.
3. Strategy Session. When we receive your survey, if we feel it is a good fit, we will reach out to you to set up a time for the strategy session.
Tom’s advice comes from real, practical experience as the president of several Global 1000 companies. He was also a co-founder and president of a company that started with a small group of 14 people who took the company from zero to a billion in not much more than a year and to 10 billion seven years later. Find out more about Tom here.